Lotus wants to make the world and privacy of their cars at discouraging sales increase

Lotus is a brand with a long and successful history - but that's not enough, if your current situation is terrible. In the first eight months of the year, Lotus sales just a blip in the UK sales charts as only 272 cars were delivered, a 24% decrease in the already depressing 358 units during the same period in 2010.
Karl Heinz Kalbfell, who had worked for BMW, was launched last year in an effort to increase sales. He says that the reason Lotus can not sell more cars is that the public is not aware of the company's products.

"The brand is known, but the products are not," said Kalbfell Autocar magazine. "We have some great cars in our range, such as the Evora. Many car manufacturers would be happy to have the Evora in their range. Now we have the car to the buyers' shopping list to get."

The first step is the Evora GTE, an upgraded chassis and carbon-fiber body parts and sports in particular, comes with 444HP instead of the standard 350-horse car.

Calf skin is hoping that the GTE, which will sell for nearly £ 120K in the UK and Exige S is the soil for next year's £ 100,000 new Esprit, because, he said, "we can not jump buyers from the Elise to the Esprit to lay. "

Also on the list of priorities calfskin is to improve management, dealer network and public awareness in preparation for upcoming models of Lotus'.

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